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How to turn intellectual assets into a true differentiator for your firm
Professional services are intangible. You can’t see them sitting on a shelf as you pass them. They have to be explained. Thus, the challenge in marketing professional services is...
What are the best strategies for promoting the award you won?
Have you recently won an award but are too embarrassed to talk about it? Don’t be. There’s no reason for feeling that way for any of your awards. They...
Why are you afraid to talk about it?
It’s a good question, isn’t it? So many firms have managed to create a unique and defensible specialisation, but they are afraid to talk about it. They don’t use...
How young professionals can grow their profile
Many professionals have problems with personal branding and marketing themselves, especially young professionals, and it’s completely understandable in the world we live in today. That’s why we wanted to...
How to prove that you’re the right advisor
Near the end of any client’s road to hiring a professional services firm is when they need to choose the exact firm with which they’ll cooperate. When you get...
I need help!
When you find yourself in that situation when your potential clients realise they need help from a professional services firm like yours, it’s time to alter your marketing! These...
Does that hurt? Yes!
We’ve often noticed that many of our clients have the same problem – their potential clients don’t see a need for hiring them. The problem with this usually lies...
Raising brand awareness to attract new clients
Attracting new clients at the very start, when you’re barely known, or are trying to enter a new industry sector or introduce a new discipline, is a tough thing...
Creating effective client updates – Summary and recommendations
It’s time to conclude our series on how you can make effective client updates. Before reading this article, you should give some serious thought to the previous three: How...
How to get your content right for all of your client updates
In our series of articles on client updates, we have already discussed two things in two distinct articles you should read. In the first, How to make client updates...