Blog
Are you linked in to the right platform?
Hello? Can anybody hear me? If they can’t, you’re on the wrong platform. When you have a professional service firm, your potential clients are looking for expertise. They are...
Looking into the future
You’ve probably noticed how one of the top buzzwords on the Internet is mass personalisation. Every marketer is talking about it, but it seems to me that most fail...
Working your network
The quiet time of January and early February is the right time to do something outside of your regular schedule. By this, we mean that it’s the right time...
Take a look back before you plan your future
Planning is crucial in business. If you want your professional services firm to be the best in a large pool of competition, you need to plan. The crucial thing...
Be personal, don’t let them delete you!
My consulting firm has encountered many professional services firms that make the same mistake. They create marketing lists and start sending messages in the form of broadcasts for the...
Putting it into your client’s context
Communication has always been the key to client success. It is key to introducing yourself to a client and explaining your value to them. It is key to educating...
Millennial to million-dollar maker
Millennials have been in the professional services sphere for quite some time. However, most firms have failed to support them in reaching the top, not harnessing these talented youngsters...
Could reducing billable hours be a game-changer?
Professional services firms usually bill the hours they work, but this can sometimes be a problem. It’s especially true with younger business people. They need to work a lot...
Specialisation is not special any more
Yes, that’s right. Specialisation is no longer special. It used to be a big deal, something that every firm should learn, but this is no longer the case. The...
