Why are you afraid to talk about it?

It’s a good question, isn’t it? So many firms have managed to create a unique and defensible specialisation, but they are afraid to talk about it. They don’t use...

read more

How young professionals can grow their profile

Many professionals have problems with personal branding and marketing themselves, especially young professionals, and it’s completely understandable in the world we live in today. That’s why we wanted to...

read more

How to prove that you’re the right advisor

Near the end of any client’s road to hiring a professional services firm is when they need to choose the exact firm with which they’ll cooperate. When you get...

read more

I need help!

When you find yourself in that situation when your potential clients realise they need help from a professional services firm like yours, it’s time to alter your marketing! These...

read more

Does that hurt? Yes!

We’ve often noticed that many of our clients have the same problem – their potential clients don’t see a need for hiring them. The problem with this usually lies...

read more

Raising brand awareness to attract new clients

Attracting new clients at the very start, when you’re barely known, or are trying to enter a new industry sector or introduce a new discipline, is a tough thing...

read more

Creating effective client updates – Summary and recommendations

It’s time to conclude our series on how you can make effective client updates. Before reading this article, you should give some serious thought to the previous three: How...

read more

How to get your content right for all of your client updates

In our series of articles on client updates, we have already discussed two things in two distinct articles you should read. In the first, How to make client updates...

read more

How to organise your client list to send the right information to everyone

In our previous article, How to make client updates more effective and interesting, we discussed what client updates are and why they matter. We explained how useful they could...

read more

How to make client updates more interesting and effective

Client updates, like newsletters, are a vital part of any firm’s marketing engine. They are a powerful marketing tool They show your clients that you appreciate them and care...

read more

« Previous PageNext Page »