Creating effective client updates – Summary and recommendations
It’s time to conclude our series on how you can make effective client updates. Before reading this article, you should give some serious thought to the previous three: How to make client updates more effective, How to organise your client list to send the right information to everyone, and How to get your content right for all of your client updates.
If you’re all caught up, let’s now summarise all that you should do to achieve the goal of the series. Then we’ll also add a recommendation of ours that’s both easy and effective at the same time!
Why client updates matter so much
Client updates are not only a good way of informing your clients about the progress of your work, changes in your firm, and new products and services. They are also a way of promoting your firm.
If you do them right, you can:
- Show your clients that you’re genuinely committed to adding value to their business and getting them to succeed even further in their ventures.
- Market your firm and what you do to both existing clients and potential clients (using newsletters can be a great way to cover both groups).
Getting your client lists right and sending the right information to the right people
Creating the client lists that will enable you to deliver the right information to the right clients is easy. All you need to do is:
- Collect the data on your clients, both existing and potential ones.
- Go over the insights you gained and develop the client lists according to their similarities.
- Then target the right group with the right content – the one that will answer their specific pains and offer solutions only you can give.
Creating the right content for client updates
Client updates and newsletters need to have the right content. The key to that is creating useful and high-quality content – the content your clients will want to get.
If you learn how to get the right information to the right people, creating the content won’t be a problem. You only need to use the industry knowledge you already have to your advantage.
Additionally, you’ll also have to deliver the content in the format and style your clients will enjoy.
Complementing all of that with different types of content (videos and podcasts most specifically), you’ll further empower the content you deliver.
An important recommendation
Outside of all the things we discussed in the series, there’s another powerful hack you have at your disposal.
We are talking about a technique called re-purposing with purpose. It’s a clever way to leverage existing marketing resources.
It’s not always necessary to create new content. You can often use what you already have, and re-purpose it:
- You can turn the experiences you’ve had with other clients into case studies.
- You can create how-to guides from the knowledge you gained through your firm’s work.
- You can make training courses for potential clients for free from the skills and knowledge you possess.
The possibilities are almost endless, as is your potential to be more efficient in your marketing efforts and become a thought leader in your industry. If you want to know more, don’t hesitate to ask us.