Millennial to million-dollar maker

Millennials have been in the professional services sphere for quite some time. However, most firms have failed to support them in reaching the top, not harnessing these talented youngsters...

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Could reducing billable hours be a game-changer?

Professional services firms usually bill the hours they work, but this can sometimes be a problem. It’s especially true with younger business people. They need to work a lot...

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Specialisation is not special any more

Yes, that’s right. Specialisation is no longer special. It used to be a big deal, something that every firm should learn, but this is no longer the case. The...

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Planning for the holidays

When the Summer holidays come, many businesses slow down or close. They’re usually quiet for at least a couple of days or even a few weeks. Some even tend...

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How to turn intellectual assets into a true differentiator for your firm

Professional services are intangible. You can’t see them sitting on a shelf as you pass them. They have to be explained. Thus, the challenge in marketing professional services is...

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What are the best strategies for promoting the award you won?

Have you recently won an award but are too embarrassed to talk about it? Don’t be. There’s no reason for feeling that way for any of your awards. They...

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Why are you afraid to talk about it?

It’s a good question, isn’t it? So many firms have managed to create a unique and defensible specialisation, but they are afraid to talk about it. They don’t use...

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How young professionals can grow their profile

Many professionals have problems with personal branding and marketing themselves, especially young professionals, and it’s completely understandable in the world we live in today. That’s why we wanted to...

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How to prove that you’re the right advisor

Near the end of any client’s road to hiring a professional services firm is when they need to choose the exact firm with which they’ll cooperate. When you get...

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I need help!

When you find yourself in that situation when your potential clients realise they need help from a professional services firm like yours, it’s time to alter your marketing! These...

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