Blog
How to organise your client list to send the right information to everyone
In our previous article, How to make client updates more effective and interesting, we discussed what client updates are and why they matter. We explained how useful they could...
How to make client updates more interesting and effective
Client updates, like newsletters, are a vital part of any firm’s marketing engine. They are a powerful marketing tool They show your clients that you appreciate them and care...
Perfecting growth from the perfect clients
In our previous three articles, we discussed something crucial for every firm and every industry leader – the perfect client. Click here to read Client perfection – Who is...
Top three tips to get noticed by your perfect client
In our previous two articles, we discussed a lot about your perfect client: Who your ideal client is How to identify your perfect clients How to get introduced to...
The perfect introduction – What is the best way to be introduced to a prospective client?
In our previous article on the perfect client, we talked about what an ideal client is. We discussed that a perfect client is different for every firm and every...
Client perfection – Who is your perfect client?
Many business owners and professional services firms spend vast amounts of time on marketing. Although they may be succeeding in attracting interest, are they all attracting the type of...
Easy ways to make a positive impression when you meet a new prospect
Meeting a new prospect for the first time is a critical moment for any professional. As we all know, it’s within the first few seconds you have the opportunity...
How to create trust with prospects you don’t know
Gaining confidence with entirely new people is not an easy thing to do. Many of the opportunities you’ll meet will be cold prospects, who don’t know anything about your...
Poof, and it’s gone! (Part 2)
In our previous article, we discussed the importance of storing information and data. We talked about how knowledge and experience from old projects can help you in the future....
Poof, and it’s gone! (Part 1)
Every professional services firm has this problem – building expertise in your team and then losing it if they depart your firm. so, let me tell you one thing...