Tracking your success with LinkedIn marketing
LinkedIn is not just the largest professional network in the world. It is also an engaging platform that offers you the ability to post, connect and advertise to targeted...
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Why is ad targeting on LinkedIn so powerful?
To put it plainly – ad targeting is a feature on LinkedIn that uses a wide variety of methods to target a specific audience. The targeting features enable you...
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Which advertising options are available on LinkedIn?
LinkedIn is a massive professional platform – the largest one in the world, to be exact, as it is the home to 610 million professionals. It’s also one of...
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Why you need to start advertising on LinkedIn
Because LinkedIn is the place where most, if not all, of your prospects, are located. End of story. Well, that was the shortest blog ever! Seriously, let us explain...
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Win, retain and gain
This blog looks at the relationship between winning a client, retaining a client and gaining repeat business. Would you be surprised to learn that it all comes down to...
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Keeping up, or getting out
Keep up or get out! That’s a theme in today’s world of business. It doesn’t matter which industry you’re in – if you’re not keeping with the times and...
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How times are a-changing
It used to be so simple in the past. You were able to create a business, follow the rules of development and advancement set by others, and go about...
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Turning a technical document into a conversation piece
When you specialise in professional and technical services, it often happens that the bleeding obvious is staring you right in the face. You create a vast number of technical...
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Should your Marketing Focus be – email or Social Media?
There are several questions here – Is social media taking over from email? Should you use direct marketing or rely on engagement in your social channels? What should you...
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8 Tips to Make the Most of your Content Machine
Your firm may be a ‘content powerhouse’, but are you making the most of your content? There are many ways to boost your distribution, reuse and repurpose your content...
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