Blog
Don’t Throw the Baby Out with the Bathwater!
Our firms always have to struggle to keep up with all the new technologies, modern marketing channels and routes to market, and the ever-growing alternatives to our professional services....
Grow your brand profile by building on what you’ve got
The data analytics firm Acritas has released its Annual US Law Firm Brand Index for 2019 and there are many lessons for Australian firms in their results. If you’re...
Keep me satisfied
Retention rates rise when you strive to keep your clients satisfied and we all know that it’s faster to build profits by investing in keeping our clients happy than...
Stand out to be noticed
The key to attracting clients is standing out. But there are so many alternatives to contracting a professional services firm and so many options to gain market attention, that...
Three top-down drivers for marketing success
From years supporting professional services firms to grow their profile, generate leads and win more business, we have come to understand that, no matter how innovative, creative and all...
Two simple things that make a difference
The small things in life can make a big difference – someone opens a door for you, your greeted with a smile and hello at the supermarket checkout, or...
Making testimonials do your work
Getting a testimonial from a client is one thing, but making them useful and getting them to ‘work’ for you is another. For well known brands, credibility is often...
How to ask for a testimonial
You already know that testimonials are a necessity in business. They work wonders in attracting new clients, as most people seek social proof before they decide to buy. However,...
I am because I say I am
You are who you say you are. Right? Why should anyone believe you? You are well educated and have the certificate to prove it. You are experienced, with excellent...