Blog
How can I keep my clients?
When it comes to keeping your clients, it boils down to keeping them happy. You have to make sure that you are delivering far more than compliance; providing valuable...
How can I get my clients to come back?
For some clients, it’s love at first sight. The person assigned to their account understands their needs and identifies with their vision. They feel at ease and confident that...
Why have my clients stopped coming back?
Losing clients is discouraging. Some leave on good terms, explaining that they can no longer need your services, or maybe business is not doing well and they can no...
Why don’t my prospects become clients?
Many professionals build their network and have thousands of contacts on LinkedIn and in Outlook, many more followers on Facebook and an impressive email marketing list.Why is it then,...
When marketing automation is the clear winner
Marketing automation refers to the technologies designed to automate repetitive marketing processes and tasks, allowing you to save time, increase productivity and focus on business growth. As more industries...
Slash and burn or build and prosper?
According to the Reuters 2018 Report on the State of the Legal Market, the legal industry has stagnated and struggles to remain profitable. Contributing to the decline in profitability...
From live presentations to Facebook live streaming – Not such a big step to take
According to a Livestream and New York Magazine survey, 80% of audiences would rather watch a live video than read a blog. In fact, 47% of live video audiences...
‘Yes’ is limiting your marketing effectiveness
You only have so many hours in a day. Because your time is limited, you want to make the most of it by focusing on what matters. You may...
Specialty firms – only one practice area – oh my!
As competition increases, so does the need to find a way to differentiate yourself. And in the professional services sector, this involves attracting new opportunities by clearly defining expertise...
Sharing, not telling, your story
People have been sharing stories since the very beginning of time. It is how we pass the time, entertain and educate one another, and keep our histories alive. Storytelling...