Tracking your success with LinkedIn marketing
LinkedIn is not just the largest professional network in the world. It is also an engaging platform that offers you the ability to post, connect and advertise to targeted...
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Why is ad targeting on LinkedIn so powerful?
To put it plainly – ad targeting is a feature on LinkedIn that uses a wide variety of methods to target a specific audience. The targeting features enable you...
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Which advertising options are available on LinkedIn?
LinkedIn is a massive professional platform – the largest one in the world, to be exact, as it is the home to 610 million professionals. It’s also one of...
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Why you need to start advertising on LinkedIn
Because LinkedIn is the place where most, if not all, of your prospects, are located. End of story. Well, that was the shortest blog ever! Seriously, let us explain...
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Should your Marketing Focus be – email or Social Media?
There are several questions here – Is social media taking over from email? Should you use direct marketing or rely on engagement in your social channels? What should you...
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8 Tips to Make the Most of your Content Machine
Your firm may be a ‘content powerhouse’, but are you making the most of your content? There are many ways to boost your distribution, reuse and repurpose your content...
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How to Improve your Marketing and Business Development Efforts
We recently wrote about how firm leadership can assist in enhancing the effectiveness of your marketing and business development functions within your firm. After publishing our thoughts, we’ve been...
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Numbers are numbers, information is actionable
As marketing campaigns cost you time and money, they should be viewed as investments. Your digital marketing team is keen on putting your firm on the map. A new...
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The role of generations in your referral engine
What are the different characteristics of generations and their influence and tendency to refer clients? Is there a specific demographic or profile that is more likely to make referrals...
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2018 – what’s going to change and what’s likely to stay the same?
What have we learned about marketing and accounting trends in the past year? Were there any big surprises? We’ve noticed many fads come and go. For better or for...
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