Blog
Can Pinterest be a useful medium for professional services marketing?
It’s not immediately obvious why or how a platform like Pinterest can be of use to professional services firms looking to market themselves. The first thing you need to...
Website mistakes firms commonly make
Your website is like our front door; if a visitor comes you want them to feel welcome. Your firm might have the best intentions for your website, but it...
Don’t confuse activity with results: measuring the right stuff
It cannot be stressed enough how important analysing data is for today’s marketing campaigns. Your firm needs to be constantly checking to see if your strategies are paying off...
Blog-a-lot
In today’s digital world, you would be missing a huge marketing opportunity if you did not have a blog set up for your firm. Even firms who originally thought...
Size matters – and the smaller, the better
Yes, you read that right! When it comes to marketing yourself and your services, the best way to do it is to narrow your focus and dive deeply into...
I once was an auditor but now I’m famous. Can an auditor become a thought leader?
Many potential clients come to me with this question: can anyone be a thought leader? The answer is a simple: yes – and that includes auditors. Thought leadership applies...
Get in the driver’s seat: Driving success with events
Just because your firm exists online doesn’t mean you have to neglect your brick and mortar potential. Events held in real time, in real places, can also be a...
I’m so transparent, I’m invisible.
You may have heard the word ’transparent‘ used in leadership and management. It’s used to build trust and develop your workfroce as true believers, knowing that you are ‘who...
Get real. The real way to use your personal brand to attract clients
If you read through my blogs, you’ll see quite a few regarding personal branding, from advice on how to create your personal brand, the importance of branding transparency, relating...