Blog
Creating your personal brand – it’s personal
Branding is a cornerstone in business, but can be one of the most difficult to perfect. A brand is an identity, and your identity in the world of business,...
Creating an identity for yourself
You might think that a personal brand is, by definition, unique and interesting. There’s only one you, right? So, your branding should automatically qualify as being different and original....
Firm marketing (Part Four): Enabling the masses and refining your marketing strategy
The final instalment in this firm marketing blog series is finally here. In Part Four, I’ll talk about three different subjects: the personal incentives for marketers, refining the marketing...
Firm marketing (Part Three): Crafting actionable marketing content for your firm
Over my last two blogs, I’ve discussed with you how to craft a marketing plan and the questions you need to ask in order to market successfully to your...
Firm marketing (Part Two): Teaching your team how to contribute to your marketing
In my previous blog post, I discussed how you can use marketing for your firm’s growth, the most popular methods of marketing for firms and finally, the basic steps...
Firm marketing (Part One): Marketing methods and how to begin utilising them
Will clients come to your firm naturally, based on need and your own luck? Sure. However, marketing exists for a reason. It’s how you show those same clients you’re...
Social media profiles (Part three): Setting up social profiles and getting noticed online
Image Credit In my previous two instalments in this series, I’ve talked specifically about your personal social media profiles (both private and professional), as well as the social media...
Social media profiles (Part two): Firm profiles and the relationship between them and your professional space
Image Credit Previously, I discussed your social media profiles online – both personal and professional – in the context of your current firm. Now, in Part Two of this...
Social media profiles (Part one): Individuality within your firm’s social community
Image Credit When you’re a professional who’s part of a larger firm, you have a duty to uphold your firm’s brand on social media. Your professional social media profiles...
Making the most of your time on LinkedIn
Image Credit Social media can do wonders for your firm, but what social media sites are right for you? In most cases, analytics can tell you the answer to...