Young and keen. The opportunities new grads bring to your firm

For too long, many firms have focused on only bringing in the most experienced talent or the ones with the best referrals from big-name organisations. While someone who is...

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The role of generations in your referral engine

What are the different characteristics of generations and their influence and tendency to refer clients? Is there a specific demographic or profile that is more likely to make referrals...

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If you lack time, focus on the serious stuff

Marketing your firm takes strategy, planning, the right people, the right tools, a lot of time and support from the top. So, if you are strapped for any of...

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2018 – what’s going to change and what’s likely to stay the same?

What have we learned about marketing and accounting trends in the past year? Were there any big surprises? We’ve noticed many fads come and go. For better or for...

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What do online retail sales have to do with professional services?

Black Friday and Cyber Monday retail sales are a U.S. invention and have only become a “thing” in Australia in recent years. Traditionally, we’ve focused on EOFY and Boxing...

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The benefits of educating your clients

As technology is now replacing many operational and compliance aspects of professional services, firms must seek to provide value in other ways. The problem is, while you have been...

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The 80/20 of retention and growth

While the following are often overlooked as new, whiz-bang theories and strategies that distract us from our general growth goals, I can tell you that throughout my many years...

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Brand damage ALERT! Don’t overload your subscribers

Every time I download information from a website, I am deluged with emails. While some of them are relevant and interesting, others are not, diluting the overall effect. One...

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Using Facebook effectively to market your firm

Many firms are becoming aware of the growing need to leverage social media to market their firm. The crossover from professional to personal life means that Facebook is now...

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Marketing your firm with podcasting

The digital age has brought with it a radical change in how people seek out services. More and more, the internet is the first step to get information and...

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