Top three tips to get noticed by your perfect client
In our previous two articles, we discussed a lot about your perfect client:
- Who your ideal client is
- How to identify your perfect clients
- How to get introduced to your perfect clients properly.
If you haven’t read the previous two articles, go ahead, as you’ll need them to appreciate why it’s essential to find ways of getting noticed by your perfect clients. Click here to read Client perfection – Who is your perfect client? Click here to read The perfect introduction – What is the best way to be introduced to a prospective client?
If you’re finished reading them, we can move ahead.
In this piece, you’ll learn how and where your perfect clients look for information and engage with the industry. You’ll learn how to identify all of this and plan your marketing and networking accordingly, so you can end up getting noticed by prospective clients.
How to get noticed
The key to getting noticed by your prospective clients is knowing where they are and where they get information around professional advice.
To get noticed, here are our top three tips:
- Attend networking events where they go
This part is more or less easy, as you now know who your perfect clients are, and you can easily find the events they like to attend. The only thing you need to do next is to attend those events or maybe even get a speaking spot at them – and be the thought leader you are and attract them to your business.
- Place ads and write articles for news platforms and websites they flock to
Marketing today is all about targeting your content towards your perfect clients. However, you need to create content that’s good and engaging. It needs to resonate with your perfect clients.
The key to this philosophy is to present yourself as the right person who can help these prospective clients. It’s not about showing how good you are, but how well you can fix their problems with your knowledge and expertise.
Here are some tips that can help you get the most out of your content.
- Connect with them on social media platforms like LinkedIn
Connecting with professionals on social media is more important than some believe.
Social media can be leveraged to your advantage. You can tweet, post, blog, comment, and more, all in an effort to present yourself as the leader in your industry. By doing that you will be the professional your perfect clients want to hear. What’s more, many of them will end up wanting to do business with you.
When it comes to social media, we have a simple checklist that can help your firm in its social media marketing efforts.
The Bottom Line
So there you have it, now you have the knowledge that will help you get noticed by your perfect clients. If you already are the thought leader in your field, and we know you are, you will be more than able to get these prospective clients to become your actual clients.