How to make client updates more interesting and effective

Client updates, like newsletters, are a vital part of any firm’s marketing engine.

This is just the tip of the long list of things that make client updates necessary. With that in mind, we wanted to dedicate a whole series of articles on the subject. So, stick around with our blog to read the entire series.

The importance of client updates

Most professional service firms are well aware of the importance of updates. They don’t only use them as newsletters – they also use them to inform the clients of any changes, promote offers and services, and more.

However, the problem with these updates is that they are often viewed as a necessity. Due to this perception, they are rarely made with care. The clients get very little value out of these updates, and they usually end up in the clients’ mailbox trash.

Yes, you might feel that you don’t need to bother with making them engaging, but, if you make the updates useful, you stand to gain:

Besides that, with effective client updates, you can gain a competitive advantage over other firms and differentiate yourself from them. You become unique and valuable to potential clients, and you become a thought leader in your industry.

The basic steps to making practical and useful client updates

You can do a lot to modernise your client updates and make them effective. In the following articles of this series, we will concentrate more on:

For now, we need to cover the basics of getting your newsletter right:

With this, we conclude the basics of making client updates effective and useful. As we’ve stated, in the following articles, we’ll dive much deeper into the topic, so make sure you’re following us.  Don’t hesitate to contact us if you want to know more.

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