Bloggy McBlogface

Would a rose smell as sweet if it had a different name? Of course, it would! However, it might not be as popular or well accepted. That’s why choosing...

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Social media is no freebie

LinkedIn, Twitter, and Facebook – these are the big players in social media marketing for professional services. And when every firm from every industry started to utilise these social...

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Using Facebook effectively to market your firm

Many firms are becoming aware of the growing need to leverage social media to market their firm. The crossover from professional to personal life means that Facebook is now...

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Can Pinterest be a useful medium for professional services marketing?

It’s not immediately obvious why or how a platform like Pinterest can be of use to professional services firms looking to market themselves. The first thing you need to...

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Social media profiles (Part three): Setting up social profiles and getting noticed online

Image Credit In my previous two instalments in this series, I’ve talked specifically about your personal social media profiles (both private and professional), as well as the social media...

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Social media profiles (Part two): Firm profiles and the relationship between them and your professional space

Image Credit Previously, I discussed your social media profiles online – both personal and professional – in the context of your current firm. Now, in Part Two of this...

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Social media profiles (Part one): Individuality within your firm’s social community

Image Credit When you’re a professional who’s part of a larger firm, you have a duty to uphold your firm’s brand on social media. Your professional social media profiles...

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Making the most of your time on LinkedIn

Image Credit Social media can do wonders for your firm, but what social media sites are right for you? In most cases, analytics can tell you the answer to...

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Know your audience

Mastering your audience – don’t forget the data!

You’re a master of accounting, legal advice, engineering, design or research.  But have you mastered your audience? I know many practitioners who write regularly for publications, social channels and...

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Happiness and hazards

Happiness and hazards of staff engagement in social channels

Engaging in social media is perfectly natural for many of your staff. They are likely to already use it, personally and professionally, and have proficiency across multiple sites and...

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