The benefits of educating your clients
As technology is now replacing many operational and compliance aspects of professional services, firms must seek to provide value in other ways. The problem is, while you have been trained and conditioned to pass down your knowledge, it can often be too technical to translate directly.
However, clients are often unaware of your firm’s capabilities or how it applies to their situation or business operations. And while there’s a real struggle for firms to find a way to educate their clients in terms that will be easy for them to understand, the need to educate clients is proving to be a necessary practice for any firm.
We’ve mentioned drip marketing before. And while drip marketing has been getting a bad rep lately and doing the opposite what it was intended to be used for, it can be incredibly effective when it is executed right and offers value. Whether you choose to educate your clients through a drip email marketing strategy or send targeted newsletters on a client-to-client basis, here are the benefits of educating your clients:
Build trust and loyalty
Clients trust brands that they feel aren’t all about the sale. The more effort you make to improve their experience by educating them on how your products or services benefit them, the more they trust you. Taw law is complicated enough. And when you go the extra mile to share your knowledge with clients, they feel secure that they’re not being scammed or being taken advantage of.
Raising product and brand awareness
When you educate your clients about the different products and services you offer, you just might unlock a need that they weren’t aware they had. By making them realise that you have more to offer beyond the current service they are availing, you could be inviting more business than what was originally intended.
Establish your firm as an authority
When you educate your clients through how-tos, tutorials, or share industry trends, you position yourself as an authority in your field. And when they perceive you as a thought leader who provides insight and education, they trust you more and rely on your guidance.
Invite deeper levels of engagement
The more educated your clients are, the more engaged they will be. And engaged clients translate into brand advocates which are incredibly good for business. It means they are not just talking to you about your services but to others. When clients are empowered with knowledge, they naturally want to share that with others. And when they do, they’re inviting other people into the conversation who have the potential to be your prospective clients.
Customer retention
Educating your clients makes them feel that you want to improve their experience and encourage them to make better, more informed decisions. When you take the time and effort to educate your clients, they feel taken care of. When customers feel ignored or left out, they are more likely to shift to another firm where they feel they are getting more attention.