Blog
They’ll think I’m stupid
In meeting any expert, I immediately find that they clearly love what they do and, rightly so, are very proud of their accomplishments. Face-to-face, they make complete sense. They...
How are you going to get your thoughts heard?
Getting your ‘thoughts’ heard by your market is a crucial step to becoming a thought leader. So plan to succeed this year by making a plan! Start by setting...
It’s all about me – ego driven marketing traps
Unfortunately, egos are common in professional services. With a lifetime spent gaining qualifications and achieving your annual professional development points, combined with writing papers, publishing research and presenting at...
Testimonials that make you ‘cough’
My kids have introduced ‘coughing’ as a method of exclaiming disbelief. It’s no normal cough; it’s an unpalatable one, usually masking a hidden word of scepticism (I’m sure the...
Writing case studies: the winning formula
Case studies are a great way to illustrate how you work, the support you provide and the results you achieve with your clients. They are one of the proven...
Word-of-mouth referral is gold
“People influence people.” When Facebook’s co-founder, Mark Zuckerberg, said these words, he summed up what many people know to be the essence of their credibility; social proof. “Nothing influences...
Create a route back to you
If someone reads an article you have written and finds it interesting, how can they learn more? If they hear you present and want to discuss one of your...
ARE YOU A ‘KNOW-IT-ALL’ OR A ‘THOUGHT LEADER’?
Be honest with yourself and recognise that you don’t know everything. The goal of becoming a thought leader is not to be a ‘know it all’; it is to...
RE-PURPOSE WITH PURPOSE
We are all time poor and busy, but there are clever ways that you can leverage marketing resources that you already have. What do I mean? It may be...
WRITING A WINNING PROFILE
Earlier this year, I worked with a law firm to update a range of their marketing resources. My first step was to review their lawyer profiles. I wanted to...