Blog
Thinking about relationships and loyalty in professional services
There is evidence that a successful firm is one that builds strong long-standing relationships with its clients. In fact, according to Harvard Business School research conducted in the 90’s,...
Using LinkedIn to grow your influence
You have grown your LinkedIn network to more than 500 connections and belong to groups where members share common interests. Now, all you need to do is to post...
Are you filling your sales pipeline?
The ultimate goal of marketing is to generate leads to fill your sales pipeline. In a professional practice or advisory firm, traditionally, your pipeline has been based on referral...
A six step plan – Become a thought leader
We all know that thought leadership is more than just content; it’s opinion, leadership and innovation in your field of expertise. It positions you as the ‘go to’ expert....
Engage and influence
We all know life is busy and the competition to be heard is high. You need to be able to cut-through the noise. Thought leadership is about engaging and...
Simple tips to developing thought leadership
If you’re an experienced advisor, you’d have developed a thorough technical understanding of your area of expertise and have practised in many circumstances, with a variety of different clients....