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How times are a-changing
It used to be so simple in the past. You were able to create a business, follow the rules of development and advancement set by others, and go about...
Don’t Throw the Baby Out with the Bathwater!
Our firms always have to struggle to keep up with all the new technologies, modern marketing channels and routes to market, and the ever-growing alternatives to our professional services....
Two simple things that make a difference
The small things in life can make a big difference – someone opens a door for you, your greeted with a smile and hello at the supermarket checkout, or...
Making testimonials do your work
Getting a testimonial from a client is one thing, but making them useful and getting them to ‘work’ for you is another. For well known brands, credibility is often...
How to ask for a testimonial
You already know that testimonials are a necessity in business. They work wonders in attracting new clients, as most people seek social proof before they decide to buy. However,...
Are you bored with blogging? Spice up your life.
Have you been blogging forever and it’s starting to bore you? Maybe it’s time to spice things up! If you write blogs regularly, you can quickly fall into the...
Website mistakes firms commonly make
Your website is like our front door; if a visitor comes you want them to feel welcome. Your firm might have the best intentions for your website, but it...
Don’t confuse activity with results: measuring the right stuff
It cannot be stressed enough how important analysing data is for today’s marketing campaigns. Your firm needs to be constantly checking to see if your strategies are paying off...
Blog-a-lot
In today’s digital world, you would be missing a huge marketing opportunity if you did not have a blog set up for your firm. Even firms who originally thought...
Size matters – and the smaller, the better
Yes, you read that right! When it comes to marketing yourself and your services, the best way to do it is to narrow your focus and dive deeply into...