Thought leadership
Why a family office is a good way for professional services to do business
Family offices have been a rising trend for a while now, globally. Estimates from 2018 tell us that there are more than 10,000 of them in the world, a...
Why family offices should matter to a thought leader
Family offices are a popular trend in the private wealth and advisory sector. Many high-value clients are increasingly looking for ways to gain avice, across their business and personal...
The effect millennials have on your firm’s marketing
Every generation is different, and this is readily apparent in the world of business. It doesn’t matter which industry you’re in; the standard talk is that millennials have brought...
How to master online events to grow your firm
Online events have been gaining importance in the world of business for a while and increasingly so as the world is in isolation. Now, during the global pandemic, professionals...
Master online events to grow your firm
Online events can become an essential part of marketing today and a powerful tool when planned, executed and leveraged. In essence, you can use them to build loyalty and...
The role LinkedIn has in recruitment marketing
LinkedIn is often used as a recruitment tool by many recruiters today. However, we are here to tell you that it’s also a great marketing tool to attract new...
The role LinkedIn has in building your credibility with prospective clients
Clients have been increasing their control when it comes to choosing which professional service firm they will work with through seeking information. It starts by doing their due diligence....
What is the firm of the future?
Professional service firms are changing. They have been evolving for some time and the process seems to be speeding up. To be meaningful in the not so distant future,...
Being top of mind
Communication is a vital skill every professional needs to hone. It’s vital to have excellent communication skills because how well you communicate with your clients ensures you are ‘top...
Getting to the top
Becoming ‘top of mind’ is crucial to your success because it’s the way you and your firm become the ones that clients will call first. However, to make this...