The role LinkedIn has in building your credibility with prospective clients

Clients have been increasing their control when it comes to choosing which professional service firm they will work with through seeking information. It starts by doing their due diligence....

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What is the firm of the future?

Professional service firms are changing. They have been evolving for some time and the process seems to be speeding up. To be meaningful in the not so distant future,...

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Being top of mind

Communication is a vital skill every professional needs to hone. It’s vital to have excellent communication skills because how well you communicate with your clients ensures you are ‘top...

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Getting to the top

Becoming ‘top of mind’ is crucial to your success because it’s the way you and your firm become the ones that clients will call first. However, to make this...

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Are you linked in to the right platform?

Hello? Can anybody hear me? If they can’t, you’re on the wrong platform. When you have a professional service firm, your potential clients are looking for expertise. They are...

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Looking into the future

You’ve probably noticed how one of the top buzzwords on the Internet is mass personalisation. Every marketer is talking about it, but it seems to me that most fail...

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Working your network

Working your network

The quiet time of January and early February is the right time to do something outside of your regular schedule. By this, we mean that it’s the right time...

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Take a look back before you plan your future

Take a look back before you plan your future

Planning is crucial in business. If you want your professional services firm to be the best in a large pool of competition, you need to plan.  The crucial thing...

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Be personal, don't let them delete you!

Be personal, don’t let them delete you!

My consulting firm has encountered many professional services firms that make the same mistake. They create marketing lists and start sending messages in the form of broadcasts for the...

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Putting it into your client's context

Putting it into your client’s context

Communication has always been the key to client success. It is key to introducing yourself to a client and explaining your value to them. It is key to educating...

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