Working your network

Working your network

The quiet time of January and early February is the right time to do something outside of your regular schedule. By this, we mean that it’s the right time...

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Take a look back before you plan your future

Take a look back before you plan your future

Planning is crucial in business. If you want your professional services firm to be the best in a large pool of competition, you need to plan.  The crucial thing...

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Be personal, don't let them delete you!

Be personal, don’t let them delete you!

My consulting firm has encountered many professional services firms that make the same mistake. They create marketing lists and start sending messages in the form of broadcasts for the...

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Putting it into your client's context

Putting it into your client’s context

Communication has always been the key to client success. It is key to introducing yourself to a client and explaining your value to them. It is key to educating...

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Millennial to million-dollar maker

Millennials have been in the professional services sphere for quite some time. However, most firms have failed to support them in reaching the top, not harnessing these talented youngsters...

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Specialisation is not special any more

Yes, that’s right. Specialisation is no longer special. It used to be a big deal, something that every firm should learn, but this is no longer the case. The...

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How to turn intellectual assets into a true differentiator for your firm

Professional services are intangible. You can’t see them sitting on a shelf as you pass them. They have to be explained. Thus, the challenge in marketing professional services is...

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What are the best strategies for promoting the award you won?

Have you recently won an award but are too embarrassed to talk about it? Don’t be. There’s no reason for feeling that way for any of your awards. They...

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Why are you afraid to talk about it?

It’s a good question, isn’t it? So many firms have managed to create a unique and defensible specialisation, but they are afraid to talk about it. They don’t use...

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How young professionals can grow their profile

Many professionals have problems with personal branding and marketing themselves, especially young professionals, and it’s completely understandable in the world we live in today. That’s why we wanted to...

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